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Telecoms’ world of long-term information and communication infrastructure investments collide with the rapid lifecycles of digital services – in the living room, in offices, and in government. How will Cloud evolve over the next fifteen years? What are technology, product, service, and business innovations ahead of us? How are value chains going to change? And how can the fast-paced, on-demand world of Cloud be reconciled with the telecoms’ long-term, steady-as-she-goes value creation goal?

We interviewed 15 thought leaders of telecom vendors, clients, investors, partners, and competitors to find out about the Future of Cloud:  Salesforce, Iterasi, Sofinnova, Intalio, NetService Ventures, Sun Microsystems, Aruba Networks, Cisco Systems, Google, GoGrid, VMWare, Microsoft, Yahoo!, NewBay, and the Federal CTO of the United States. Aneesh Chopra. Will telecoms have a role to play in the Future of Cloud, or will it be the traditional Web providers like Amazon, Microsoft, Google, Salesforce who will dominate? Will telecoms providers be able to play in the services and applications space? What do our interviewees think a telecom could or should offer?

The book mainly consists of the full length interviews to give our thought leaders an unedited voice on their visions and thoughts. However, to give some context of our inquiries, we added a brief introduction on the events that lead to a maturing of the Cloud ecosystem and show how reduced interaction costs – within companies as well as between companies – will lead to horizontalization of Cloud into six distinct business models. We give a five-year outlook on changes in telecoms’ ecosystem. Using our interviews as a basis we were able to derive some longer term impacts for the coming fifteen years on new ways of doing business, the new role of devices, new ways of running and providing services, new standards, and what strategic options mature and emerging telecoms have.

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We Need Your Help!

The book is free, but we would like to hear from you! The interviews included in this book took place over the course of nine months. Many things happened since we began. People changed jobs and positions, companies were acquired, others failed and went out of business. We set out to gain insights and intelligence on a long-term roadmap for telecom technology, product, and service innovations. As always with long-term outlooks, we probably got a few things wrong (hopefully only a few). Please tell us!

We want to add another chapter to this book where you – the reader – get your voice. To tell us where we were right; where things are more complex and layered than we thought; and where we were plain-out wrong.
But we need your help! Call us! Email us! Leave a comment on our website! Contact us on LinkedIn, Xing, Twitter, Facebook, etc.! We are looking forward to hearing from you.

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thorsten.claus at gmail.com
+1-415-830-4161