A Roadmap of Technology, Product, and Service Innovations for Telecoms
I’ve made up my mind about the focus of the book and will set it to things I know best: innovations in technology, products, and services. We discussed a lot about the specific focus on telecoms, but I think there are many lessons learned on how telecoms and other operators are going through a transformation that will impact all other markets and industries – and I’m not just talking about fixed-mobile convergence or triple-play or 3DTV, etc. The transformation of telecoms into media and computing enablers and drivers with existing brand recognition and strong customer relationships will have a strong impact on new media industries and other information and communication technology (ICT) industries.
I had some long editing hours of all the interviews I have so far. From the conversation with Aneesh Chopra I found that especially the financial support and nurturing from the government will create a new ecosystem and accelerate the – what we call in the telecoms word – “horizontalization”: the forming of a SalesCo focusing on sales and bundling and pricing, a ServCo focusing on product innovation and service provisioning, and an AssetCo focusing on infrastructure and operations…
Of course this is a fairly broad categorization, and I’m not saying that a company cannot cover more than one of these horizontal layers (and there will be companies that offer the complete stack). The interesting finding from my interviews is how every interviewee is at one point mentioning telecoms as a major player in Cloud. But in most cases the roles of telecoms are very different. From my exposure in some of the Cloud intiatives of some of the largest global telecom players I know that these telecoms, in turn, only cover a very small area of these enablers and roles so far. In many cases, they actually have no clear idea yet about the power and assets they have and can leverage in these markets, and that’s of course because the market is still too fragmented at this point.
I think that will be something interesting to write about.
Tags: bundling, carrier, cloud, cloud computing, ecosystem, Government, infrastructure, innovation, interviews, pricing, product, services, technology, telecom, transformation
